Case Study
How an auto glass business in the Midwest generated over 650 tracked calls with a $700/month Google Ads budget.
A privacy-protected case study showing how a complete local marketing system helped generate calls, direction requests, website clicks, and local visibility.
Real Client Results
Over 650 tracked calls from a complete local marketing system.
This case study is anonymous to protect the client’s identity. The business is an auto glass company in the Midwest, and the campaign began in April 2025. The client remains active.
Tracked Calls
Apr 2025 – May 2026
What could 656 calls be worth to your business?Calls are where auto glass jobs usually start.
Each call can represent a windshield replacement, chip repair, insurance claim, mobile service request, or future repeat customer.
Request a Free AuditUnique Prospects
Apr 2025 – May 2026
471 opportunities to win new customers.Unique prospects show real demand.
This helps separate repeat callers from new opportunities, so an auto glass shop can better understand how many different people reached out.
See Revenue PotentialGoogle Ads Budget
$23/day
Could your shop afford $23/day?A modest daily budget can still create local demand.
The goal was to stretch each dollar toward people actively searching for auto glass help, not passive visitors.
Calculate Your ROICost Per Lead
Average acquisition cost
Would you pay $24.90 for a potential customer?The real question is value, not just cost.
If one booked job is worth hundreds of dollars, a $24.90 lead can be a strong opportunity when calls are relevant.
Estimate Your RevenueGoogle Business Profile Calls
Jan 2026 – May 2026
Customers called directly from Google.Your Google profile can become a call source.
Many local customers call straight from Google Maps or search when they need windshield replacement, repair, or nearby service.
Get My Marketing ReviewDirection Requests
Jan 2026 – May 2026
People actively looking for this shop.Direction requests are local buying signals.
When someone asks Google for directions, they may be close to visiting, comparing providers, or choosing where to get service.
Request a Call BackWebsite Visits From Google
Jan 2026 – May 2026
Visitors researching before calling.Some customers need proof before they call.
Website visits from Google can help prospects confirm services, location, trust signals, and next steps before contacting the shop.
Request a Free AuditWebsite Click-To-Call Actions
Jan 2026 – May 2026
How many calls is your website generating?A strong website makes calling easy.
Click-to-call actions show that mobile visitors had a clear path to contact the business when they were ready to talk.
Estimate Lost RevenueStarting Point
No website, no Google Ads, and not enough calls or walk-in traffic.
The client needed a stronger local presence and a clearer way to generate qualified calls. Their preferred customer path was simple: calls and walk-in visits. That meant the campaign needed to prioritize phone intent, mobile users, map visibility, and high-intent local searches.
Services provided:
- New website build
- Google Ads setup and management
- Call tracking and call recording
- Google Business Profile optimization
- Conversion tracking and analytics
- Ongoing campaign optimization
What We Did
We built a measurable local lead system around the client’s highest-demand service opportunities.
After learning the client’s services, highest-priority revenue opportunities, monthly budget, local demographics, and preferred contact method, we built a strategy around one primary goal: generating more qualified phone calls and walk-in traffic.
The client did not want a complicated lead process. They wanted customers to call or visit the business. We started by building a new website, optimizing the Google Business Profile, and launching Google Ads campaigns focused on high-intent local searches.
We also installed the tracking foundation needed to measure performance properly, including Google Search Console, Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, call recording, call tracking, and other campaign measurement tools. This gave us the visibility needed to understand which searches, campaigns, and customer actions were producing real opportunities.
With a limited monthly budget of about $700, the goal was to stretch every dollar as far as possible. Campaigns were monitored and adjusted continuously to reduce wasted spend, improve call quality, and keep the account moving toward the client’s real business goal: more sales.
Results
More calls, more direction requests, more local visibility.
The full marketing system generated over 650 tracked calls, with Google Ads identified as the top call source. Google Ads reported an average cost/conversion of $24.90 during the campaign period.
Beyond calls, the business also saw stronger Google Business Profile activity, including more direction requests, website clicks, and local customer interactions. These signals matter because more calls can mean more sales, more direction requests can mean more walk-in opportunities, and more website clicks can create stronger awareness of the business and its services.
“We are happy with the results. Auto Glass Local Marketing has helped us generate more qualified and relevant calls, and we are closing more jobs each month.”
Midwest Auto Glass Business
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